Millennials represent an enormous opportunity for travel and tourism businesses. They value authentic experiences, local culture and traditions, active getaways and traveling with friends.
This study provides new insight into European Millennial travelers by uncovering four travel microtrends. These micro-trends are driving significant shifts in how Millennials travel.
EF Ultimate Break
EF Ultimate Break understands the unique needs and priorities of millennials and Gen Z’ers are eager to travel, explore socially, and capture that perfect Instagram-worthy shot. Their trips are tailored with these priorities in mind and include everything necessary such as flights, accommodations, meals, airport transfers, memorable experiences for social media posts, tour director services for organizing everything – and of course an Instagram filter!
EF Ultimate Break offers payment plans that make travel in your twenties more financially accessible than ever, and to facilitate meeting like-minded travellers more easily, they created a free app which makes connecting with fellow participants simple while sharing trip details and meeting like-minded buddies easy.
This Black Friday, EF Ultimate Break is offering doorbuster deals on their most popular trips for millennials and Gen Z’ers–such as Ultimate Europe or Japan: Tokyo and Beyond. Click here to discover their special Black Friday promotions and book your trip now!
For the Love of Travel 
For the Love of Travel is an innovative travel company for millennials that curates breathtaking trips around the globe. Their selection includes adventure tours like Morocco and cultural experiences like Mexico City foodie tours; budget-conscious trips such as weekend ranch trips beginning at $799 are also offered.
This company understands that millennials want more from a vacation than simply relaxation; they want to learn how to live life more fully. That is why all their trips are tailored specifically with education in mind; local guides teach about local cultures while educational tours give participants insights into finding ways to lead more fulfilling lives.
The approach taken by this travel company has certainly paid dividends, as more millennials sign up for their tours than Gen Xers or baby boomers according to research conducted by the American Society of Travel Agents.
Intrepid Travel
Intrepid Travel provides tours for visitors of all ages and interests. Their trips aim to be enjoyable yet sustainable; their Premium range offers luxury accommodations, tour guides and experiences not available elsewhere.
Intrepid’s groups are small, which allows travelers to travel more discreetly while experiencing each destination in its most authentic form. This differs greatly from large group tours which can often stick out like sore thumbs in many locations and make it harder for local gems or off the beaten path activities to come into view.
Intrepid has managed to expand its business despite COVID-19 by increasing bookings by 34% year-over-year, offering great tours at exceptional discounts with no single supplement fees for solo travelers – an attractive feature when searching for tours to go on.
Millennial Travel Services
Travel companies catering to millennials are offering unforgettable and unique trips that cannot be found within one’s own region, which has led to an uptick in single traveler bookings compared to couples, families or groups of friends. Some tours have seen single reservations increase by 300 percent!
Millennials have grown up amid an explosion of marketing messages and the proliferation of social media, which has transformed the way they consume information when booking vacations. They value spending more time researching their destination to ensure an educational journey full of culturally enriching experiences.
Misty of Virtuoso recognizes an increasing desire among millennials for exclusive behind-the-velvet-rope experiences like backstage music festival tours or visiting TV show sets, for which an adviser can help find and book the best experiences. Furthermore, this generation tends to book accommodations online platforms like Airbnb rather than traditional hotel chains.
